Once again, Google is proving that they are trying to take over the world by requiring all websites to implement a SSL (secure socket layer). Website owners and web designers alike are not necessarily required to do this, but since Google Chrome 56 is being released on or around January 31, 2017, Chrome users who have automatic updates turned on will receive this new version of the most popular web browser currently on the planet.

So, the question you may be asking is what will happen if websites do not have the SSL certificate installed? Good question. Google will basically warn people that our websites are not secure. That can cause people to leave your website as quickly as they enter since a message will be installed that is similar to ” Eventual treatment of all HTTP pages in Chrome”.

This dialog box is only supposed to be displayed when a web page requests credit card or username login information, but that is probably just the beginning. It is important to realize that Google is always changing the rules. Also, websites that display the https protocol in their URL will have higher search engine rankings, so all that hard SEO (search engine optimization) work that we did for our websites or all of that money that we paid to SEO consulting firms will be wasted in the long run anyway if we do not implement one.

Now, doing the research, popular web hosting companies like GoDaddy, Bluehost, and Host Gator do not charge that much for a basic SSL certificate and some hosting companies like GoDaddy offer a multiple site certificate for under $150.00 USD as of the time of this writing. Google owns search and although Verizon has made a 4.8 billion dollar offer to purchase Yahoo, after this transaction occurs, Google will be ruling the SEO and search engine world, unless Verizon has a new marketing strategy up their sleeve. This transaction is supposedly scheduled for second quarter of 2017.